Case Study: The Newark Museum of Art refreshes its website brand with Advomatic

The Newark Museum of Art refreshes its website in 2019 with Advomatic

The Newark Museum of Art, New Jersey's largest art and culture institution, needed to efficiently apply a new institutional brand identity to its existing website to align with a broader rebranding effort and a strict launch timeline. The challenge for vendor Advomatic was to implement this visual facelift—including a new color palette, fonts, and logo—without the considerable time and expense of building a completely new website.

Advomatic executed a lean website refresh by utilizing in-browser design and front-end development instead of traditional design mockups. This approach allowed them to directly update the site's CSS/Sass to change colors, fonts, and common elements, delivering a refreshed website that brought the new brand to life online. The solution was completed painlessly and without a long or expensive process, successfully meeting the museum's goals and launch timing.

The Newark Museum of Art