Case Study: Poets & Writers improves readability and mobile usability with Advomatic

Poets & Writers refreshes its mobile-first site for creative writers with Advomatic

Poets & Writers, a large nonprofit serving creative writers, faced the challenge of a website that did not reflect the aesthetic quality of its print magazine and was not optimized for an increasing number of mobile visitors. They partnered with Advomatic to undertake a website refresh, which coincided with an upgrade to the Drupal 7 platform, to improve readability and mobile access.

Advomatic implemented a mobile-first design focused on content and imagery, significantly improving site legibility across all devices. The vendor also created a new navigation structure to help users more easily find programs, events, and deadlines. This provided Poets & Writers with an improved platform to highlight creative work and serve their audience.

Poets & Writers