Case Study: IATSE improves site navigation and homepage engagement with Advomatic

IATSE refreshes navigation and homepage with Advomatic

IATSE, a labor union for entertainment industry technicians and craftspeople, faced significant challenges with its website navigation and homepage engagement. Users found it difficult to locate information due to a confusing primary navigation system and an underutilized homepage that lacked featured content. They partnered with vendor Advomatic for its Continuous Care and maintenance services to address these issues.

Advomatic completely rebuilt the website's navigation, implementing an accessible dropdown menu system and adding prominent "call to action" buttons. They also overhauled the homepage by making the carousel more responsive and versatile, and added a new region for content in a "card" format. As a result, Advomatic provided IATSE with a more user-friendly and engaging site, alongside ongoing security updates and maintenance to ensure the website remains functional and secure.

IATSE