Case Study: American Federation of Teachers improves member engagement with Advomatic

American Federation of Teachers improves member engagement with Advomatic's new site

The American Federation of Teachers (AFT) came to Advomatic with the challenge of creating a new website that would better reflect their commitment to education and more effectively engage and mobilize their diverse membership. They needed a site that could improve upon their existing resources while adding new dynamic functionality.

Advomatic led AFT through a discovery process and built a new site featuring an improved resource center, a refined content sharing system, and better search functionality. The solution included enhanced social media integration, dynamic content, and Salsa integration for newsletters and campaigns. The vendor delivered a site that successfully reflected the organization's focus and improved member engagement through a modernized design and streamlined administration.

American Federation of Teachers