Case Study: AffinityX achieves 5X faster media plan and proposal creation with Advisr

How AffinityX Is Building Media Plans and Proposals 5X Faster with Advisr

AffinityX, a white-label marketing services company helping media organizations sell digital products and services to local advertisers, needed to improve its RFP response process. Its planning team was relying on manual data sets, Excel pivot tables, and time-consuming calculations to build recommendations, which limited sales efficiency and proposal volume. Advisr’s pre-sales platform was used to streamline this workflow.

By integrating Advisr into its tech stack, AffinityX automated data-driven media plan and proposal creation, with lead analysis, product recommendations, and client-ready materials generated in minutes instead of hours. Advisr helped AffinityX make proposals 5X faster, increase average order value 2X, and boost close rates by 10% to 15%, while also improving retention.

AffinityX

Adam Burnham

Senior Vice President Interactive