Case Study: VARUS Supermarket Chain achieves stronger in-store sales and omnichannel marketing with AdVision CMS

Varus Supermarket Chain connects 100% of screens and audio points with AdVision CMS

The VARUS supermarket chain, a leading FMCG retailer in Ukraine, faced the challenge of modernizing its in-store marketing to boost sales and customer engagement in a competitive market. Their traditional printed materials were no longer effective, so they sought a centralized platform to automate content, manage thousands of digital screens and audio points, and build a scalable Retail Media infrastructure. They partnered with vendor AdVision to implement its cloud-based Advision CMS solution.

AdVision deployed its Advision CMS SaaS platform to unify VARUS's digital signage and audio systems, enabling centralized management, automated media planning, and real-time analytics. This solution provided significant results, including a major reduction in printing costs, improved marketing efficiency, and increased conversion rates and basket size. The project successfully transformed VARUS's in-store communications into a core component of its omnichannel strategy, strengthening its brand and boosting sales.

Varus Supermarket Chain