Case Study: British American Tobacco boosts in-store retail marketing with AdVision digital signage software

British American Tobacco manages 1000 screens with AdVision

The customer, British American Tobacco (bat), needed a digital signage solution to automate content management and optimize marketing across 1000 retail screens to increase point-of-sale profitability. They partnered with the vendor AdVision to implement its digital signage software solution, which included its cloud server and player software.

AdVision installed its digital signage player software and cloud server, then provided bat's managers with access to its online cabinet for remote management and planning. The results included the reliable operation of the screen network, new capabilities for testing marketing activities, and significant savings by eliminating the need for printed advertising materials.

British American Tobacco (bat)