Case Study: Cryogel boosts Amazon visibility and sales with Advisable

Cryogel increases customer satisfaction by 35% with Advisable

Cryogel, a Greek-based healthcare company that manufactures muscle and joint relief gels, faced the challenge of competing effectively within the highly saturated Amazon Health & Beauty category. Their primary obstacle was gaining visibility and brand awareness against established competitors, which limited their organic reach and sales growth. To address this, they partnered with Advisable for its digital agency services.

Advisable developed a comprehensive Amazon marketing strategy for Cryogel. The solution included creating optimized A+ content and an Amazon Store page, alongside utilizing Sponsored Products Ads, Deals, Vouchers, and Video Advertising timed around key Q4 shopping events. As a result of Advisable's work, Cryogel significantly increased customer satisfaction scores by 35% and reduced its operational costs by 28%.

Cryogel