Samuels Jewelers - Customer Case Study

Samuels Jewelers in Austin, TX wanted to attract new potential Bridal customers into their stores by giving away 100 free Bridal Makeovers (that included a professional makeover and a professional portrait wearing $100,000 of awesome jewelry). By creating the page FreeBridalMakeover.com, we told Radio listeners to simply go to that website to sign-up to receive an e-mail invitation. People who saw the ad on their screens simply had to click the link. The promotion generated huge participation, and we were able to track exactly where the leads came from (by subtracting the number of people who signed up by Digital ads from the total number of leads, the difference was the Radio leads ). We learned a great deal about reaching Samuels Jewelers audiences and maximizing their ad mix efficiencies.