Case Study: Cerebellium Apps boosts revenue with Adverty In-Play ads

Cerebellium Apps drives 10% of revenue with Adverty

Cerebellium Apps, a mobile game developer with over 15 million downloads, sought to create a new significant revenue stream without negatively impacting user retention in their popular titles. They partnered with the vendor Adverty to integrate its In-Play™ advertising platform into their Car Real Simulator game.

Adverty provided a simple integration process and strong support for its In-Play™ solution, which was seamlessly added to the game with no negative impact on app performance. As a result, Cerebellium Apps enhanced the user experience while creating a new revenue stream; In-Play™ ads now account for about 10% of their total revenue and its importance is expected to continue growing.

Cerebellium Apps