Case Study: Schneider Electric sharpens automation strategy with Advertas customer research

Schneider Electric expands Voice of the Customer program for $50K-$199K with Advertas

Schneider Electric, a global leader in energy management and industrial automation, sought to understand customer sentiment around integrating its traditionally separate power management and process control solutions. To guide its product and go-to-market strategy with real-world data, the company partnered with vendor Advertas for a Voice of the Customer study.

Advertas implemented a multi-phase research program involving executive interviews and targeted surveys. This approach delivered clear, data-backed insights into what customers valued most and their readiness to adopt new technology. The results shaped Schneider Electric's messaging, product positioning, and strategy, leading to the creation of a detailed white paper and internal alignment. The project's success prompted Schneider Electric to expand the Advertas program across other divisions, making it a repeatable best practice for future planning.

Schneider Electric