Case Study: INOVA Geophysical unifies product branding with Advertas

Inova Geophysical unifies 3 product categories with Advertas

Inova Geophysical, an industry leader in seismic technology for oil and gas exploration, faced a product identity crisis with a patchwork of inconsistent branding across its suite. They engaged the vendor Advertas to rebrand their products into a consistent framework with a more contemporary look that could work across product names of varying lengths.

Advertas implemented a cohesive brand identity system, creating distinct glossy wordmarks for each product and denoting product categories through a new organizational color scheme. The solution included a complementary font family and a set of branding guidelines for future use. This provided Inova Geophysical with a unified and scalable visual identity for its product suite.

Inova Geophysical