Case Study: 2FA achieves 75% market share in target verticals with Advertas

2FA reaches 75% market share with Advertas

The startup 2FA, a provider of two-factor authentication software, faced the challenge of establishing itself as a market leader with limited resources after signing a major OEM agreement. They partnered with the vendor Advertas for strategic consulting and marketing services to simultaneously grow their direct business and support a new global reseller network.

Advertas implemented a holistic solution that included developing a new brand identity, executing a high-impact tradeshow strategy, and producing compelling marketing collateral. This strategy propelled 2FA to achieve 75% market share in its target verticals. The successful outcome led to the company's acquisition, with executives crediting Advertas for its deep industry understanding and effective budget management.

2FA