Case Study: Likvido boosts outbound sales efficiency with Adversus A/S

Likvido - Customer Case Study

Likvido, a company specializing in debtor management software for SMEs, faced a new challenge when it shifted its business model in 2019. This change to a subscription service significantly increased the volume of outbound calls needed from its pre-sales team, creating a manual and time-consuming dialing process. To address this, they turned to the cloud-based dialer platform from vendor Adversus.

Adversus provided a plug-and-play dialing solution that streamlined Likvido's outbound calls and integrated with their two-step lead qualification process. The platform, which seamlessly connected to the Plecto dashboard for KPI tracking, allowed the team to efficiently manage and sort lead data. This solution enabled Likvido's agents to make over 100,000 calls from home, especially during the COVID-19 pandemic, maintaining productivity and manager oversight while working remotely.

Likvido

Jannick Christensen

Head of Sales & SDR