Case Study: Lederne boosts sales and call activity with Adversus

Lederne - Customer Case Study

Lederne, a Danish interest organization and unemployment insurance fund for managers, faced a challenge with its in-house canvas sales team. Their existing CRM was not built for sales and burdened representatives with heavy administrative tasks, preventing them from focusing on actual selling. To address this, they sought a new dialing solution and chose Adversus to automate workflows and improve efficiency.

By implementing the Adversus dialing platform, Lederne automated manual tasks using features like Progressive Dialing. This freed the sales team from administrative work, allowing them to focus on performance and customer conversations. As a result of using Adversus, Lederne increased call activity by 50% and saw a 10% average increase in sales per agent. The system also provided vital remote management capabilities during the COVID-19 pandemic.

Lederne

Heidi Bligaard

Head of Sales and Membership