Case Study: Vodafone Germany achieves centralized, automated marketing data insights with Adverity

Vodafone Germany saves 20% of manual data work with Adverity

Vodafone Germany, a major telecommunications company, faced significant challenges due to its decentralized and manual data processes. With over 150 annual digital campaigns, its data was trapped across 20 silos, leading to inefficiencies, high costs from external service providers, and a lack of automated reporting. To bring campaign management in-house and improve data quality, Vodafone partnered with Adverity to completely redesign its data management.

Adverity implemented a centralized data lake on AWS, automating data transfers from all marketing tools via API. This solution provided a unified data foundation, eliminating manual processes. The results were substantial: Vodafone saved up to 20% of weekly resources previously spent on manual data acquisition and increased data quality by 80%. This empowered stakeholders with real-time insights, leading to an 8% improvement in return on marketing investment. Adverity’s scalable and stable platform also freed up internal engineering resources for other business needs.

Vodafone Germany