Case Study: Fashionette achieves automated real-time data integration and 90% faster marketing reporting with Adverity

Supporting Fashionette to Realize their Data-driven Goals

Fashionette, a fast-growing German e‑commerce retailer of designer handbags, wanted to become a digital pioneer by using smart data to drive marketing, sales and logistics decisions. Facing the need to integrate more than 40 disparate data sources and to obtain a near real‑time, holistic view of campaign ROI and business KPIs, Fashionette engaged Adverity and its marketing intelligence platform and marketing data warehouse to centralize and professionalize their data flows.

Adverity implemented its all‑in‑one marketing intelligence platform with professional API management, automated data integration into a dedicated marketing data warehouse, and tailor‑made dashboards and daily reports for different user groups. As a result, Fashionette gained coherent, democratized datasets, accelerated decision‑making, improved forecasting and advertising efficiency, and reduced time spent generating marketing reports by 90% — freeing teams to focus on insights and optimizations.

Fashionette

Maximilian H. Nierhoff

Head of Marketing Technology