Case Study: ODLO achieves 60% data-accuracy boost and cuts reporting time by two-thirds with Adverity

Sportswear Innovator Reaches Peak Digital Performance with adverity

Odlo, the Swiss sportswear innovator with a broad retail network and online presence, faced slow, manual reporting and fragmented marketing data across platforms (Google Analytics, Google Ads, Facebook, Bing, ERP and spreadsheets) that made daily spend control, ROI measurement and campaign optimization difficult. To centralize their data and automate reporting, Odlo chose Adverity’s intelligent marketing analytics platform and integrated it with their existing Microsoft Azure and Power BI stack.

Adverity implemented automated connectors, data harmonization and cleansing, feeding consolidated datasets into Power BI for daily eCommerce KPI monitoring and campaign-to-transaction analysis. The work cut data-management time to one-third of before, boosted data accuracy by 60% and sped up operations by 60%, enabling better budget steering, improved profitability decisions, increased online sales performance and new insights (for example overlaying weather with visits and sales).

Odlo

Andreas Hindlang

E-commerce Director