Case Study: Odlo achieves 60% better data efficiency and accuracy with Adverity

Sportswear innovator achieves 60% improvement in data efficiency & accuracy

ODLO, a large retail and eCommerce fashion brand, needed a better way to track marketing campaign performance across online channels and international stores. With data spread across siloed tools, the team relied on manual collection, cleaning, and reporting, which was time-consuming, error-prone, and made it harder to accurately predict ROI. Adverity helped address these challenges with its data automation and visualization platform, integrated with Microsoft Azure and Power BI.

Adverity automated ODLO’s data collection and reporting processes, replacing spreadsheets and manual workflows with a centralized platform. The result was a 60% improvement in operational efficiency and a 60% increase in data accuracy, while time spent managing data and creating reports dropped by one-third. With faster, more reliable eCommerce KPI reporting, ODLO could make more confident decisions and allocate ad budgets based on hard numbers to improve profitability.

Odlo

Clarissa Amrein

Online Performance Marketing Manager