Case Study: RTL Germany achieves automated, harmonized reporting and deeper ROAS insights with Adverity

RTL Germany minimizes reporting effort with Adverity and automates 180,000 manual lines a day

RTL Germany, a major media and entertainment enterprise, faced an overwhelming challenge in performance marketing reporting due to rapid digitalization. With over 20 KPIs from 200 campaigns and 3000 ad groups across numerous accounts, their team was confronted with the impossible task of manually processing 180,000 lines of data daily. This manual effort was no longer viable for obtaining a timely overview of campaign performance.

By implementing Adverity, RTL Germany automated its data harmonization and reporting, which significantly reduced the time spent on these tasks. The solution provided a more detailed, real-time view of cross-channel performance and improved report quality, enabling a more precise evaluation of ROAS in video marketing. Adverity's implementation also increased confidence in data accuracy through automated notifications and freed the team to focus on value-adding activities like testing new channels.

RTL Germany