Case Study: UPC Switzerland achieves 90% faster cross-channel reporting and optimized marketing performance with Adverity

Promoting Efficiency Gains Through Automated Marketing Analytics and Reporting

UPC Switzerland struggled with manual collection of campaign performance data, error-prone and time-consuming marketing reports, disconnected channel data, and no standardised budget planning or forecasting. To address this, UPC Switzerland turned to Adverity and its automated marketing analytics and reporting platform to centralise and standardise data flows.

Adverity implemented automated daily data updates, interactive dashboards and centrally accessible, consistent data sources that can be shared automatically across the organisation. As a result, UPC Switzerland gained a complete overview of marketing and sales activities, optimised marketing performance and advertising efficiency, and reduced the time to produce comprehensive cross-channel reports by 90%, enabling faster, data-driven decisions.

UPC Switzerland

Urs Bühler

Online Sales and Marketing Manager