Case Study: Mediahub achieves 90% reduction in data-management time and reliable automated reporting with Adverity

No More Data Headaches at Mediahub

Mediahub, a global media planning and buying agency in the MullenLowe Group, was struggling with fragmented ad performance data from dozens of advertising platforms. Their in‑house API connectors frequently broke, creating daily operational headaches and tying up a data engineer and analytics leads, so Mediahub turned to Adverity to automate data integration and reporting.

Adverity implemented a rapid integration, building a missing connector within weeks and consolidating hundreds of daily data streams (almost 500 for one global client) into Adverity and onward to an AWS database and analytics tools. The result: a 90% reduction in time spent on data management (from ~3 days a week plus team hours to a day or two a month), fully automated, reliable dashboards, improved ROAS for clients, and freed resources to build new analytics products — all delivered by Adverity.

Mediahub

James Hassan

Head of Data and Analytics