Case Study: reBuy achieves centralised automated analytics and improved marketing performance with Adverity

Managing and Exploring All Data from One Central Location

reBuy, a leading European reCommerce company, needed to centralize and analyze data from multiple marketing and BI tools to support expansion across Europe. Manual data preparation, error-prone in‑house APIs and time-consuming report distribution were blocking insight and action, so reBuy selected Adverity—specifically Adverity DataTap—to provide an out‑of‑the‑box solution for automated data integration and harmonization.

Adverity implemented DataTap to extract, clean and harmonize datasets into reBuy’s Microsoft Azure warehouse and feed visualizations in Power BI, automating daily updates and enforcing consistent naming conventions. The result was faster analytics, freed analysts from manual reporting, quicker campaign optimization and measurable efficiency gains (data now updates automatically every day and deep analyses can be run with just a few clicks), leading to improved marketing performance and a long‑term partnership with Adverity.

reBuy

Aleksandr Zolotukhin

BI Architect