Case Study: Havas Media Middle East doubles branding campaign efficiency with Adverity

Leading Agency Doubles on Campaign Efficiency by Creating a New View on Data

Havas Media Middle East needed a reliable way to pull advertising data into its client‑facing ADAM platform after inefficient, error‑prone CSV exports and a failed in‑house integration. In searching for a flexible solution to automate data extraction and reporting, the agency selected Adverity as its data integration and transformation vendor to feed ADAM and standardize reporting across platforms and clients.

Adverity was implemented as the core data extraction and transformation engine within ADAM, routing consolidated ad cost and Google Analytics revenue data to chosen storage and visualization tools. This allowed Havas Media Middle East to monitor and optimize campaigns (notably Twitter Ads), create a Cost per Quality View metric, double certain KPI results, and improve viewability from ~40% to almost 80% in one month—boosting operational efficiency, speeding report delivery, and generating new revenue streams.

Havas Media Middle East

Houda Tohme

General Manager