Case Study: MediaCom achieves 75% faster client reporting and analytics with Adverity

How MediaCom Improved their Efficiency in Client Reporting & Analytics by 75%

MediaCom, a global media agency with 125 offices and over 7,000 employees, faced rising client expectations and a growing burden of manual data collection and maintenance that kept analysts from delivering actionable insights. To solve this, MediaCom engaged Adverity and its automated data-integration platform to centralize acquisition, harmonisation and real-time provisioning of campaign data.

Adverity implemented a scalable hub—hosted on MediaCom’s cloud with three regional instances and a single Adverity API—to integrate 150+ global data sources, harmonise them into BI-ready datasets, and feed real-time data to MediaCom’s analytics stack. The result: a single source of truth, greatly improved transparency and collaboration, and a 75% reduction in time needed to generate client reports and onboard new clients, freeing teams to focus on insight generation.

MediaCom

David O'Neill

Global Data Solutions Manager