Case Study: AnalytixLive achieves rapid client onboarding and new revenue with Adverity

How Data Integration Helped AnalytixLive Pivot Their Business During COVID-19

AnalytixLive, a U.S. analytics consultancy focused on revenue management for live entertainment, faced a sudden collapse in ticketed events when COVID-19 halted live performances. As clients shifted to streaming and social platforms, AnalytixLive needed to ingest and consolidate new, diverse engagement datasets quickly—so they turned to Adverity and its data-integration platform and ready-made connectors to automate acquisition and accelerate reporting.

Using Adverity, AnalytixLive centralized data into a mySQL store and deployed templated Tableau dashboards, cutting client onboarding from weeks to hours, increasing team capacity, and creating new revenue streams. The solution helped AnalytixLive retain 80% of its client base during the crisis, win new clients, and scale services by reliably integrating digital engagement data across platforms.

AnalytixLive

Anil Malhotra

President