Case Study: Harris Blitzer Sports & Entertainment (HBSE) achieves centralized, automated data and faster insights to boost ticket sales and sponsorship revenue with Adverity

HBSE - Customer Case Study

Harris Blitzer Sports & Entertainment (HBSE), home to the Philadelphia 76ers and other major sports properties, struggled with a fragmented data ecosystem of more than 130 sources, managing data via CSVs and scattered Excel files, spending over 10 hours a week on processing, and often taking weeks to connect new sources — a bottleneck for time-sensitive live events. To solve this, HBSE turned to Adverity and its data-integration platform as the core of their data stack.

Adverity was implemented as the hub to automate extraction and complex transformations, feeding a Snowflake data warehouse with harmonized data that is then visualized in Tableau. The Adverity-driven setup created a centralized, fully automated infrastructure, saved over 10 hours a week in data processing, shortened time-to-value for new data sources, improved scalability and flexibility, and enabled machine-learning models (e.g., stadium-attendance predictions) and richer sponsorship and social insights across the business.

HBSE

Braden Moore

Senior Director of Data and Analytics