Case Study: Austrian National Tourist Office achieves automated data provision and real-time marketing insights with Adverity Datatap

Harnessing Global Ambitions With the Power of Big Data

The Austrian National Tourist Office, a global network promoting Austria as a destination, was struggling with fragmented, unharmonized data and a decentralized IT setup built for finance rather than marketing. Managing multiple international campaigns required heavy manual work—pulling from Google Analytics and Sprinklr into spreadsheets—which made it hard to get timely, reliable insights. To create a single source of truth the organization adopted Adverity’s Datatap automated data provision solution.

Adverity implemented an automated data integration and harmonization layer that collects, cleans and unifies cross-channel data and feeds highly granular datasets into Power BI. The result: Adverity eliminated the major pain points during the trial, sped up report creation, delivered real-time campaign visibility for the Vienna office, reduced manual effort and operating expenses, and improved transparency and agility for data-driven marketing decisions.

Austrian National Tourist Office

Vahidenur Culha Flechl

Data Analyst