Case Study: Superbet saves 10+ hours per week with Adverity

Growing digital-first company saves time and increases productivity

Superbet, a large media and entertainment company operating across multiple geographies in EMEA, needed a better way to manage marketing data. Without a dedicated marketing data team, Superbet found it difficult and time-consuming to measure campaign effectiveness, especially while working across multiple APIs and localized campaigns. They partnered with Adverity to address these challenges and improve access to their marketing data.

Using Adverity’s intuitive data integration platform, Superbet was able to streamline data wrangling and harmonization, giving teams immediate access to granular data across channels. The result was more than 10 hours saved per week on manual work, faster time-to-value, and greater productivity as teams spent more time on high-impact marketing activities.

Superbet

Petar Puntijar

Martech Manager