Case Study: Infobip saves 416 hours a year with Adverity

Global team saves 416 hours a year with the right integration tool

Infobip, a global technology company, needed a better way to handle marketing analytics across Google Analytics and multiple ad platforms, including Facebook, LinkedIn, and Google. Its team was spending too much time manually collecting data, reconciling different Facebook ad accounts and currencies, and relying on spreadsheets, while BI engineers spent 10 to 15 hours each month consolidating datasets for reporting. Adverity provided the integration tool needed to automate this process and connect data into Qlik Sense.

With Adverity, Infobip automated data collection and transformation, creating stable and reliable data streams that could be easily shared with BI teams and used for reporting without heavy manual effort. The result was a more accurate, holistic view of ad spend, improved agility, and a better focus on analysis over data preparation. Adverity helped Infobip save 416 hours a year and reduced the burden on both marketing and BI teams.

Infobip

Dubravko Blaće

Analytics & CRO Team Lead