Case Study: Dassault Systèmes achieves 350% efficiency gains with Adverity

Global retailer gains better quality, more accurate data, increases efficiency by 350%

Dassault Systèmes, a global software company, relied heavily on LinkedIn lead generation forms across more than 20 markets and was manually downloading, formatting, tracking, and importing the data into Adobe Campaign. This process was slow, complex, and security-sensitive because the forms contained personally identifiable information (PII), taking more than 10 days to complete and delaying sales follow-up.

Adverity automated Dassault Systèmes’ lead data collection and preparation with its lead generation form data connector, enabling bulk collection of LinkedIn information and streamlined workflows for Adobe Campaign templates. With Adverity, the company improved efficiency by 350%, reduced time to value by 70%, and strengthened customer security by minimizing access to sensitive PII.

Dassault Systèmes

Lucas Riedberger

Media Director