Case Study: Carter’s automates marketing data and gains faster insights with Adverity

From low-value data tasks to high-value insights

Carter’s, the leading brand of children’s clothing, gifts, and accessories in North America, needed a better way to handle the large volume of performance marketing data coming from sources like Google SA 360 and Facebook. The team was spending too much time on manual spreadsheet-based reporting and wanted faster access to insights that could improve campaign performance and customer understanding.

Using Adverity, Carter’s automated routine data collection and reporting, with data flowing to destinations like Snowflake and Amazon S3. As a result, the team gained near-real-time visibility into marketing performance, spent less time on low-value tasks, and was able to make more informed decisions about budget allocation, customer segmentation, and predictive campaign strategy.

Carter’s

Jeff Coleman

Leader of Digital Marketing Science