Case Study: Digital Matter achieves automated data integration and faster client reporting with Adverity

Data Integration & Visualization for Digital Marketing Consultancies

Digital Matter, a fast‑growing New York performance marketing consultancy, was struggling to keep up with demand for timely, cross‑channel campaign reporting. Relying on manual Excel-based ETL left reports quickly outdated and prone to human error, making it difficult to deliver on varied client timeframes. To solve this, Digital Matter turned to Adverity and its data integration engine/platform for an automated, next‑generation ETL solution.

Adverity implemented automated data integration and transformation with a library of pre‑configured API connectors and visualization options, feeding harmonized, highly granular data into dashboards ready for analysis. As a result, Digital Matter saw internal efficiency skyrocket — time to produce reports was significantly reduced, dashboards are always up‑to‑date, clients get clearer insights, and staff have more time to optimize campaigns. Adverity’s approach also proved more cost‑effective than building in‑house connectors.

Digital Matter

Jordan Gaines

Co-Founder & Chief Strategist