Case Study: Seven.One Entertainment saves 4 hours a week on manual data tasks with Adverity

Data automation saved Seven.One Entertainment 4 hours a week on manual tasks

Seven.One Entertainment Group, a large media and entertainment publisher in EMEA, was managing more than 100 marketing campaigns across siloed data sources including TV, search, print, and social. The team relied on spreadsheets and PDF files to manually combine data, making reporting slow, inconsistent, and limited to weekly updates. With Adverity, the company needed a better way to centralize online and offline campaign data and gain a clearer view of performance.

Adverity automated Seven.One Entertainment Group’s data collection and reporting, connecting data into Google BigQuery and Google Data Studio for faster, more reliable access. This gave stakeholders fresher reports, improved decision-making, and reduced the burden of manual work. According to the case study, Adverity saved the team 4 hours per week on data management and enabled updates daily or even hourly, helping the group optimize campaigns much faster.

Seven.One Entertainment Group

Sabrina Betz

Performance Marketing Manager