Case Study: Colgate-Palmolive achieves faster, data-driven ad campaign optimization with Adverity

Colgate Palmolive - Customer Case Study

Colgate Palmolive engaged Adverity as part of its Data Excellence Initiative to speed up digital advertising insights. The company struggled with slow, manual reporting—more than 25 people across the EU were logging into ad platforms, copying data into Excel and producing bi‑weekly reports that were often out of date, error‑prone and difficult to distribute, limiting timely campaign optimization.

Adverity implemented an automated data‑integration platform across priority markets and brands in three months, connecting 45 data sources and fully automating advertising performance reports. The solution eliminated manual data imports, freed analysts to focus on insights, enabled creative and campaign optimizations in days instead of weeks, improved budget allocation and campaign performance, and reduced data errors—delivering measurable time savings and faster, more confident ad optimization for Colgate Palmolive.

Colgate Palmolive

Allan McLuckie

Online Analytics Manager