Case Study: Cars.com achieves 2X return on ad spend with Adverity

Cars.com - Customer Case Study

Cars.com, the online automotive marketplace, was struggling to connect siloed data sources and spent about 160 weekly hours manually entering marketing data into spreadsheets. To solve this, the company turned to Adverity’s data analytics platform to automate data integration and better understand marketing performance and ad spend.

With Adverity, Cars.com quickly integrated standard connectors like Google and Facebook, built its first custom API connector in 60 days, and streamlined data workflows through Tableau and Google BigQuery. The result was a reduction from 160 weekly hours of data management to just 5, a 2X return on ad spend, and the ability to calculate true ROAS in just 10 months instead of an estimated 3 years.

Cars.com

Alexander Holt

Data Enablement Manager