Case Study: Barilla achieves real-time data-driven campaign success with Adverity

Barilla drives above-benchmark brand lift in 3 of 4 markets with Adverity

Barilla, a large food and beverage company, sought to build a data-driven culture and make every commercial decision data-led by 2025. Their challenge was to seamlessly process and visualize marketing data in real-time to make swift, informed decisions, particularly during a campaign aimed at promoting inclusivity that faced negative sentiment in some markets. They partnered with Adverity to tackle this.

Using Adverity's platform, Barilla gained real-time performance insights, allowing them to monitor and adapt their campaign strategy on the fly. This data-driven approach enabled Barilla to overcome challenges, resulting in significant positive brand lift in multiple markets and engagement rates that surpassed benchmarks. The collaboration with Adverity empowered Barilla to drive campaign success and strengthen their market presence through enhanced decision-making.

Barilla