Case Study: BairesDev increases data reliability and optimizes ad spend with Adverity

BairesDev cuts CPA by 25% with Adverity

BairesDev, a medium-sized technology company, sought to measure and optimize its marketing activities to accelerate lead generation. Their team was manually processing data from various sources, including LinkedIn, which was time-consuming, prone to error, and resulted in unreliable data for decision-making. To make more data-driven decisions and improve their return on ad spend, they partnered with Adverity for an automated data solution.

By implementing Adverity, BairesDev automated its data collection and transformation processes, eliminating manual work. This provided the team with a comprehensive, real-time overview of their cross-channel marketing performance. The results were significant: a 25% decrease in cost per acquisition, over 35 hours saved per month on data management, and an increase in audience match rate accuracy on LinkedIn from 50-60% to 80-90%. Adverity enabled BairesDev to make more strategic, data-driven decisions with confidence.

BairesDev