Case Study: IKEA streamlines data access and improves decision-making with Adverity

Automation & accessibility: How IKEA uses data to identify the best paths to success

IKEA worked with Adverity to address the challenge of manually managing large volumes of data from multiple sources, including localized website and sales data, agencies, and the IKEA Family Loyalty program. The team wanted to make data more accessible across the organization so departments like finance and e-commerce could use it to support better, fact-based decisions.

Adverity automated IKEA’s data aggregation and connected 20 new data sources in just two weeks, replacing spreadsheet-heavy workflows with more accessible, centralized reporting. As a result, IKEA improved collaboration, gained deeper insights into campaign performance and customer behavior, and was better able to make informed decisions and support future growth with accurate data.

IKEA

Maimuna Mosser

Chief Business Development Officer