Case Study: Havas Media Middle East boosts ad views by 40% with Adverity

Adverity transforms data: Agency gains more views on ads by 40% in one month

Havas Media Middle East, a large advertising agency, faced challenges with its client data platform, ADAM. The manual process of exporting CSV files to create reports was slow, stressful, and prone to errors, preventing the team from keeping up with API changes and serving clients quickly. They sought an advanced solution from Adverity to overhaul their data integration and analysis.

By implementing Adverity's data integration and transformation platform, Havas gained, making high-quality data available in just a few clicks. This empowered them to optimize campaigns, which resulted in a 40% increase in ad views and lower costs for Twitter ads within just one month.

Havas Media Middle East

Kamal El Agha

Head of Data, Analytics & Technology