Case Study: AnalytixLive achieves unified audience insights and increased engagement with Adverity

A Guide to Audience & Engagement Analytics for the Media and Entertainment Industry

AnalytixLive, a data-driven media and entertainment analytics provider, faced the common industry challenge of integrating disparate audience and engagement data and turning it into actionable insights. To solve the technical complexity of stitching together multiple data sources, AnalytixLive selected Adverity’s end-to-end marketing analytics platform for automated data integration, visualization, and augmented analytics — noting that Adverity “would take care of all the technical stuff” and offered strong support.

Adverity implemented its vendor-agnostic platform to consolidate AnalytixLive’s siloed data, automate reporting, and apply augmented/predictive analytics, giving a single view of marketing and audience performance. The result was faster, clearer insights and improved ability to demonstrate campaign ROI and inform content, acquisition, and retention strategies — outcomes AnalytixLive credits to Adverity’s technical delivery and partnership.

AnalytixLive