Case Study: VersaDesk achieves higher branded search visibility and conversions with AdVenture Media Group

VersaDesk Stands Up To Competition, Wins Back Bottom Funnel Traffic

VersaDesk, the original creator of the push-button sit-to-stand desk riser, was facing intense PPC competition as rivals dominated both generic and branded search terms, making it hard to win back high-intent traffic. VersaDesk brought in AdVenture Media Group to help make its paid search advertising more profitable and recover customers during a long consideration cycle.

AdVenture Media Group implemented a segmented PPC and remarketing strategy, creating tailored ads and landing pages for top- and bottom-funnel audiences and using YouTube remarketing to re-engage shoppers. The campaign helped VersaDesk regain control of branded searches, increasing search impression share by 46%, click-through rate by 34%, conversions by 25%, and return on ad spend by 13%.

VersaDesk