Case Study: VersaDesk increases branded search share and conversions with AdVenture Media Group

VersaDesk increases branded search impression share 46% with AdVenture Media Group

VersaDesk, the original creator of the push-button sit-to-stand desk riser, faced aggressive competition that was dominating searches for its own branded terms, threatening its PPC profitability. They partnered with AdVenture Media Group to scale their digital advertising and address the challenge of effectively reaching two distinct audiences: those new to sit-to-stand desks and those already convinced and comparing brands.

AdVenture Media Group implemented a segmented strategy, aggressively reclaiming branded search impression share and using deep search term analysis to tailor remarketing efforts. They created specific ads and landing pages for top and bottom-funnel users, with YouTube remarketing being a key differentiator. This approach helped VersaDesk increase branded term impression share by 46%, boost conversions by 25%, and grow Return on Ad Spend by 13% year over year.

VersaDesk