Case Study: Trinity Credit Services improves lead quality and cost-per-new-client with AdVenture Media Group

Trinity Credit Services Sees Improved Lead Quality

Trinity Credit Services, a Texas-based credit repair company, faced changing industry dynamics that threatened the long-term sustainability of its Google AdWords-driven lead generation. AdVenture Media Group was brought in to help manage the brand transition to Sperity Credit Repair while improving PPC efficiency, lead quality, and the overall marketing strategy.

AdVenture Media Group rebuilt the account structure, set up accurate conversion and call tracking, and used custom landing pages, A/B testing, and remarketing to better match user intent and audience needs. The results included a 9.5% increase in landing page conversion rate, an 85% improvement in lead quality, a 37% improvement in cost-per-new-client, and a boost in close rate from 10% to 18.5%.

Trinity Credit Services