Case Study: Trinity Credit Services Improves Lead Quality and Conversion Rates with AdVenture Media Group

Trinity Credit Services boosts close rate 85% with AdVenture Media Group

AdVenture Media Group was hired by Trinity Credit Services, a Texas-based credit repair company. The customer faced challenges with inefficient PPC campaigns, high lead acquisition costs, and a strategic need to transition to a new brand offering more comprehensive financial services, all while improving overall lead quality.

AdVenture Media Group implemented a restructured PPC strategy, moving beyond conventional best practices through creative A/B testing and consumer behavior analysis. They established conversion tracking, developed custom landing pages for different user segments, and created feedback loops with the sales team. This solution increased the conversion rate by 9.5%, improved the sales close rate from 10% to 18.5%, and reduced the cost-per-new-client by 37%, successfully growing the new brand while maintaining the original business.

Trinity Credit Services