Case Study: Survey Money Machines achieves higher conversions and lower CPC with AdVenture Media Group

Survey Money Machines Sees Year Over Year Growth In Conversion Rate

Survey Money Machines partnered with AdVenture Media Group to help scale its digital advertising profitably while dealing with tight margins, complex conversion tracking, and Google compliance requirements. Because revenue could be generated days or weeks after the initial click and not every conversion had equal value, the company needed a more sophisticated paid media and tracking approach.

AdVenture Media Group implemented end-to-end conversion and revenue tracking, restructured PPC campaigns across Google Ads and Bing Ads, optimized programmatic display through managed placements, and helped broker a profitable affiliate partnership. The results included a 36% increase in conversion rate, a 1.9% increase in conversions, an 8% decrease in average CPC, and $265,457 in annual budget savings.

Survey Money Machines