Case Study: SunAuto Tire & Service doubles store visits and cuts CPA with AdVenture Media Group

SunAuto Tire & Service doubles store visits and cuts CPA 27% with AdVenture Media Group

SunAuto Tire & Service partnered with AdVenture Media Group to enhance its digital marketing efficiency across its 39 brands. The customer faced challenges in managing numerous accounts with varying performance levels, establishing a consistent brand onboarding process, and implementing effective machine learning strategies on tighter budgets while navigating the complexities of Google's evolving algorithms.

AdVenture Media Group implemented a structured, three-phase approach involving account cleanup, testing, and scaling. Key strategies included a streamlined onboarding process, the development of Performance Max campaigns focused on driving local actions, and meticulous conversion action optimization. This solution led to a remarkable 114% increase in total store visits while simultaneously reducing the cost per acquisition for store visits by 27%, effectively doubling store visits and cutting CPA significantly for SunAuto Tire & Service.

SunAuto Tire & Service