Case Study: Shine A Light achieves 325% YoY growth in brand amplification with AdVenture Media Group

Shine a Light drives 325% YoY growth with AdVenture Media Group

AdVenture Media Group partnered with Shine A Light, an annual non-profit initiative combating discrimination and anti-Semitism, to handle a critical challenge. The customer needed to significantly expand its campaign's reach and engagement across diverse communities and multiple digital platforms to effectively promote its message of inclusivity and unity.

The solution implemented by AdVenture Media Group involved a managed paid media strategy across YouTube, Meta, Twitter, and programmatic advertising via StackAdapt. Their approach included low-cost YouTube targeting, Twitter lookalike audiences, and Meta ads aligned with specific interests. The results were remarkable: AdVenture Media Group helped generate 67.5 million total social impressions, a 325% year-over-year increase, and drove 11.9 million YouTube views, a 629% surge from the prior year.

Shine a Light