Case Study: PictureFrames.com achieves profitable ecommerce sales growth with AdVenture Media Group

PictureFrames.com Sees Profitable Ecommerce Sales Growth Year Over Year

PictureFrames.com, the online entity of Graphik Dimensions Ltd., partnered with AdVenture Media Group when shifting consumer behavior, rising competition, and a lack of mobile optimization were putting pressure on its ecommerce growth. The company needed a more effective PPC strategy to reach multiple buyer personas, improve mobile profitability, and manage increasing costs across Google Shopping and other channels.

AdVenture Media Group implemented a segmented paid search strategy, optimized shopping feeds, used negative keywords to reduce wasted spend, and built advanced remarketing and bidding programs tailored to different audiences and devices. The results included a 67% increase in Google Shopping conversions, a 112% increase in mobile ROAS, a 48% increase in Bing ROAS, and a 19% lift in net PPC revenue year over year.

PictureFrames.com