Case Study: LeverageRx achieves 64% more conversions while reducing CPA with AdVenture Media Group

LeverageRx grows conversions 64% and cuts CPA 17% with AdVenture Media Group

AdVenture Media Group helped LeverageRx, a digital lending and insurance marketplace for doctors, overcome a significant scaling challenge. The customer had used Google Ads for years but could not profitably increase its ad spend beyond a few thousand dollars monthly, as increasing volume typically sacrificed efficiency due to high costs for bottom-funnel keywords.

The solution implemented by AdVenture Media Group involved restructuring the account to utilize multiple dynamic search campaigns targeting LeverageRx's various services, supplemented with similar audiences. This strategy allowed the campaigns to discover less competitive search terms. The results were a 64% increase in conversions over six months alongside a 17% reduction in CPA, culminating in a record revenue month in March 2020 with over $30,000 in spend.

LeverageRx